Your company
Strategy leaves HQ. Instantly.
Product priorities, clinical data, and launch materials land on field tablets the moment you press go. Not next month. Now.
Introducing You
To the world of modern
But smart pharma marketing.
Join New EraTrusted by pharma manufacturers across India.
Not a CRM.
Not an ERP.
Not another tool your MRs will ignore.
Shackler is a field force marketing system.
Built specifically for pharmaceutical manufacturers.
Real-time product updates to every MR, everywhere.
Offline presentations doctors actually pay attention to.
Your data on your cloud. Your brand on every screen.
The gap between your strategy and your field force
ends here.
Not an app.
Not a CRM.
A system.
Shackler wraps around your brand, your field hierarchy, and the way your operation actually works. Every client runs a fully branded, independently deployed instance that looks and feels like their own software — because it is.
Three players. One loop.
The chain that runs Indian pharma has been broken for decades. Shackler closes it.
Your field force
Every MR walks in prepared.
Full doctor history, notes, and prescribing patterns in hand before the door opens. When an MR moves on, the relationship stays.
Your doctors
Pitches they remember.
Presentations made for them. Outreach that arrives between visits. Your products stay present long after the MR leaves the clinic.
Everything the field needs.
Nothing it doesn’t.
Doctor Relationship Management
Every visit, remembered.
Call history, notes, preferences, and prescribing patterns — logged in the natural flow of the call, not as a data-entry chore.
Field Analytics
Google BigQuery. Live.
Territories, products, and MR activity in real time. Underperforming launches surface in week two — not quarter-end.
Visual Aids
Presentations doctors actually watch.
Reel-format videos. 3D molecules. Flippable books. Engagement tracked slide by slide — you know exactly what landed.
Order Management
Under 60 seconds.
Orders created during the call. PTS/PTR calculated automatically. Dispatched to the distributor before the MR leaves the clinic.
Outreach AI
Present between visits.
Branded birthday wishes, festival greetings, and relevant research — written for each doctor's specialty and relationship stage.
Smart Reminders
WhatsApp. One tap.
Follow-ups scheduled inside the system and dispatched without leaving it. No screenshots. No missed reorders.
Under 60s
From doctor call to distributor order
Week 2
When a struggling launch becomes visible
40+
Divisions running live at IntraLife
₹0
Build cost on toggle-on modules
Your name on the App Store.
Not ours.
Every client receives independently built Android and iOS apps, published under their own developer accounts, running on fully isolated infrastructure. Your data never shares a roof with anyone else’s.
- Branded builds — your logo, your colors, your store listings.
- A dedicated Firebase and Google Cloud project per client.
- Updates, security patches, and uptime handled by Develomers.
One system. Two ways to run it.
ShacklerPCD
For franchise & distributor-model pharma.
Built around the PCD workflow — distributor ordering, territory franchising, and the fast-moving product catalogues that come with it.
ShacklerEnterprise
For ethical pharma with internal field forces.
Deep reporting hierarchies, multi-division structures, and management visibility across every territory — live.
“Before Shackler, our MR were carrying physical copies and hoping for the best. Now they walk in with digitalized presentations doctors actually engage with, distributors place orders on the spot, and we see what’s working across 40+ divisions in real time. It’s not even comparable.”
Rakesh Jain — Founder & Chairman, IntraLife Pvt. Ltd.
Costs less than
one MR’s salary.
The entire system runs for less than what you pay a single medical representative each month. Start with the base license. Add modules as your field grows.
Base license ₹5,999/month · Most modules ₹0 to build · Up to 20% off on annual prepay
Get Exact Pricing for Your Field